Sustainable ink practices

By authors here

The traditional ‘print first, sell later’ publishing model has been shown to negatively impact the environment, with alternatives models, such as print-on-demand (PoD) and subscription, being identified as possible solutions. However, there has been limited investigation into their use in the Australian publishing context. Accordingly, this industry report sought to examine how, and to what extent, alternative publishing models (such as PoD and subscription) are being used in the Australian trade publishing industry, and what the key impediments are to them being more widely adopted. To address this, we conducted four qualitative interviews with publishing and printing professionals, a quantitative survey of 19 small publishers, and a tour of the Ingram Content Group’s PoD facilities. Our research found that alternative models, particularly PoD, are commonly used by small publishers. Most utilise PoD for the majority of their titles, with some also using it for proofs and review copies. Alternative models are primarily implemented for economic reasons, such as lower storage costs, reduced overproduction, fewer returns, sustained backlist availability, and direct-to-consumer sales. Supplemental environmental benefits include reduced waste, pulping, and transport emissions. The barriers to wider adoption include cost-per-unit, limited options, and quality, along with larger industry challenges. Nevertheless, our findings suggest that quality concerns are largely based on misconception. Ultimately, our research offers deeper insight into the use and challenges of alternative publishing models in the Australian trade context, highlighting the need for further education, collaboration, and emphasis on environmental benefits to eliminate misconceptions and encourage even broader adoption.

Abstract

Keywords: key wpr kpeywords bkhjadfghas

How are printers and publishers within the Australian publishing industry incorporating ink practices into their sustainability policies, and what else can be done to enhance these practices?

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